Dear Future How-To Author,
Have you ever experienced a certain feeling of frustration that wells-up inside of you and causes you to think "I know that I know a lot of things about a lot of stuff, I just wish I could somehow get credit for it"?
Well, I'll tell you -- that very thought ran through my mind on a daily basis for many years. I knew that I had learned many things over the years, both in my professional life and my personal life. I also knew that I wanted to find a way to share that information with others. But, I had no idea how I would ever be able to get that information "out there".
Then I wrote my first how-to book; and "eureka" I knew instantly that I had finally found "the way"!
Now, some 12 "how-to" books later I'm in the ideal position to be able to share that "way" with you! And I'm very happy that I can now do that through my new eBook: How To Write A "How-To" Book (or eBook).
I'll just briefly introduce myself here so that you can have some idea as to who I am and why I can be trusted when it comes to the subject of writing and publishing how-to books and ebooks.
My name is Shaun Fawcett. I'm a writer, publisher, journalist, and business consultant with more than 30 years of professional experience.
(about me)
Over the past 5 years, I have become quite well-known in Internet circles as the Webmaster of one of the most popular writing help sites on the Net, www.writinghelp-central.com. Over 5,000 people from all over the world visit that site every day looking for information and help with their day-to-day English language writing needs.
I am also the creator of what is quite possibly the most popular Writing Help Course on the Internet, "Tips and Tricks For Writing Success". More than 50,000 people from over 150 countries have now taken that Course. Rave reviews for the Course continue to pour in every day from all corners of the globe.
In addition, I'm the author of a series of popular writing help books/ebooks: Instant Home Writing Kit, Instant Recommendation Letter Kit, Instant Business Letter Kit, Instant Resignation Letter Kit, Instant Reference Letter Kit, Instant College Admission Essay Kit, Instant Letter Writing Kit, Instant Book Writing Kit, and Writing Success Secrets.
Now that the introductions are over, I'm going to make every effort to keep the rest of this information short and to the point, giving you only the essential "need to know" facts about about how you too can write your own "how-to" book.
Break With "Sales Page Protocol" Here...
Don't tell any of the Web page copywriting "gurus", but I'm going to do something here that they normally wouldn't recommend. Namely, I'm going to tell it just like it is.
According to those guru guys I'm now supposed to write a 20 to 25 page sales letter using every "hot button" word and term that I can possibly come up with in order to appeal to your emotions so that you'll get all worked up and want to buy my new book immediately - whether you need it or not!
Using those guru techniques, by the time you get to page five of this letter your heart is supposed to be racing to the point where you'll be reaching for the nitro tablets or the Ritalin. And, by the time you get to the bottom of this letter your hands should be shaking and your mouth salivating as you fumble around for your credit card and shakily click your mouse on that order button.
But, this time I'm NOT going with the gurus. This time, I'm going to do it my way!
And, I think you'll find that my way will be a lot easier for you to follow. That's because I'm simply going to tell you exactly what this book is about and how it can benefit you if you have even the slightest inkling that you might have a "how-to" book inside of you.
| Don't forget to sign up for "You Too Can Write A How-To Book!" This free info-series explains exactly what "how-to" books are all about and how just about anyone who has a passion and/or specialized knowledge about any subject can write a how-to book. You too! It's a free 6-part info-series, sent by e-mail every other day. There's no obligation. Your first lesson will be delivered to your inbox instantly. You can unsubscribe anytime, although I doubt if you will once you realize that you too can write a how-to book. Free Course Sign-Up Here! Your Privacy Is Safe With Us! We would NEVER loan, rent, or sell your information. |
Just the fact that you have reached this page means that you are likely well-aware of the many benefits of becoming a how-to author. But here's a quick review of some of the more obvious reasons why you would want to seriously consider writing a how-to book/ebook.
You'll Make More Money
How-to books are profitable. People are willing to pay good money for the kind of instant practical information that how-to books tend to offer. It's a well known fact in the publishing industry that people will pay much more for a how-to book than they will for a best-selling novel.
You'll Gain Respect and Credibility
Once you have published a how-to book on any subject you will be regarded by everyone, including other experts in your field, as an expert in your own right. Your book will give you instant credibility in your area of specialty. And, because they have read your book and gained trust in you, people will be much more open to your future initiatives.
You'll Write Your Book Quickly and Easily
Writing a how-to book is a quick and easy way to become a published author for the first time, with the least amount of effort. After all, how hard can it be to write about how to do something in which you are already an expert? You'll be writing about a subject that you already know all about. It's almost a no-brainer!
You'll Grow Your Business
Once your how-to book gets into main stream distribution, it will have a snow-ball (or viral) effect. Readers will soon start visiting your Web site(s), e-mailing you, and/or calling you up. This will quickly lead to additional business for you in areas not directly related to your book such as sales of other products and/or consulting services.
You'll Become Well Known
How-to books are great marketing tools. Writing a successful how-to book in your field will often lead to recognition beyond that field. You will be seen as an "author" in your own right and people and companies will begin to seek you out. You'll be able to ride that credibility wave to other authoring and related opportunities outside of your own specialty area.
I am a firm believer that 99% of people who have specific knowledge of ANY subject, coupled with a passion to share that knowledge with others, are natural how-to authors.
In fact, as I state in the Introduction to my book...
and then write that down in simple step-by-step terms,
you too can be a how-to author."
That's right. How-to books can be written by anyone who is capable of writing down what they are "speaking" as they explain to someone all about something that is near and dear to their heart.
It really is that simple. And the beauty of writing how-to books is that you already have the knowledge inside of you!
And believe me, I have come to realize that there's no better way to get recognized for what you know than to write a book about it - especially a "how-to" book.
Most how-to books are written by "experts" in a particular subject. The cool part about this is that each and every one of us is an expert in some, or many areas!
Really! Read on...
"If you want to be a writer, stop talking about it and sit down and write." --- Jackie Collins - Bestselling American Author. |
Yes you are! You possess a unique combination of knowledge and valuable life experience that no one else on this planet possesses. In fact, you are the only one truly qualified to write about your knowledge and experience from your own unique perspective.
And that last phrase from your own unique perspective is a very important one. Its important because how-to books are all about people sharing their individual unique take on something. And it really doesnt matter what that something is.
Think about it. What are your big interests and/or activities in life? What's your favorite hobby, or your preferred sport or leisure activity. What do you excel in at the office? What books and magazines do you seek out? What subjects are guaranteed to grab your attention in any situation, or when depicted in the media? What are you good at - at work and/or at play? On what subjects do friends, family members, and co-workers constantly seek your advice and/or expertise? Do you have valuable life experience to bring to the table?
Now that you've thought about it, I bet you're beginning to realize that you are indeed an "expert" on numerous subjects -- aren't you?
Whether you're an avid gardener, a fanatical sports fan, an obsessed collector of "stuff", a jazz pianist, a weekend carpenter, or a card maker; it doesn't matter what your subject. YOU ARE AN EXPERT at those things that you love and are good at doing.
Whatever you do, make sure you dont discount your own personal valuable life experience.
In fact, VLE is the basis for almost All self-help books. After all, what are self-help books except how-to books about how to live life.
And in these days of Oprah, Dr. Phil, Chicken Soup books, Home Makeover shows and Reality TV, I dont have to tell you how marketable VLE is!
"Turn your wounds into wisdom." --- Oprah Winfrey - American TV Personality, Producer, Actress, Author. |
Remember, YOU DO NOT have to be the world's foremost authority on your particular subject(s). As long as you have a keen interest in your topic and have acquired an above-average knowledge of it, you are in a position to write about it from your own unique perspective.
Believe me, there are thousands of people out there ready and waiting to hear from people like you who offer new knowledge and fresh perspectives in their special area of interest.
All you need to be able to do is write down what would naturally come out of your mouth if you were explaining your subject to a friend, colleague or family member.
Bottom line? Dont Underestimate Yourself. Dont sell yourself short.
So, if you have read this far I'm willing to bet that you are indeed among that group of potential how-to authors.
I'm also willing to bet that your single biggest stumbling block as to why you haven't yet written a how-to book in your area of interest/expertise is that you just don't know how to go about it. You simply don't know how to get started - and even if you could get started, you wouldn't know how to continue the momentum from that point, and complete your how-to book.
But you don't need to be concerned with that anymore because I am here to tell you exactly how to do it. As a matter of fact, my book documents step-by-step, detail-by-detail, EVERYTHING you need to know and do to pen a professional quality how-to book or ebook.
Five years ago I didnt even know what a how-to book was. Now Ive written 12 of them. Really!
Im betting that youve got some how-to in you too!
"I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk." --- Anthony Robbins - American Author, Speaker, Peak Performance Expert, Consultant. |
Write Your Own How-To Book...
Below is a point-by-point list of almost 100 insider tips, tricks, techniques and facts that you will discover about writing successful how-to books in "How To Write A "How-To" Book (or eBook):
About How-To Books (pg. 21-28)
The definition of a how-to book and what makes it different from other books.
The unique characteristics of how-to books.
How it pays to write how-to books and why you should write one.
Who writes how-to books and why you are highly likely a member of that group.
The mistakes made in most how-to books, and how you can avoid making them.
The Preparation Phase (pg. 29-50)
The single most important thing to do before starting your how-to book.
How to find out what people are "really" looking for in your niche.
How to zero-in on exactly what your how-to book should focus on.
How to identify your target readers and find out where they hang out online.
How to check out the competition, both online and offline.
How to develop your own Unique Selling Proposition (USP) for your book.
How to make sure your book will rank high at the major search engines.
How to make sure your book will rank high in searches at booksellers.
How to formulate your book's title and sub-title so it will be found by searchers.
Resources you need to access to properly conduct your keyword research.
Why you should get a copyright and an ISBN for your how-to book.
How and where to register your copyright.
How and where to get your ISBN number(s).
The Look of Your Book (pg. 51-64)
Why the front cover of your how-to book is critical.
How and where to find a cover designer.
How to develop a cover concept for your designer.
Why cover artwork should be 300 dpi, rather than the online standard of 72 dpi.
Why the back cover is important, and what it needs to contain.
The minimum number of pages you should target for, and why.
The ideal page size for a how-to book.
How to select a type style, font size, and line spacing for your book.
Why and when to use headers and footers.
How to set-up and format headers and footers.
Why and when to use colors, graphics and photos.
Where to find images and photos that you can use in your book.
How to label and position graphic images, photos and tables.
How and when to create a master template for your how-to book.
The Writing Process (pg. 65-80)
The five (5) key steps in the process for writing how-to books.
When and how to create a Table of Contents outline.
How to build your master document template, step-by-step.
How to select and set-up heading and sub-heading levels.
How to generate an automatic Table of Contents in your word processor.
How to drill down and create detail "content points" before you start writing.
Tricks and tips to stimulate the writing process and eliminate writer's block.
How to use the master document template to speed-up your writing.
Formatting tips and tricks to use during the writing process.
When, how and where to get your book edited and proofread.
Where to find online writing and editing resources.
Writing style tips, tricks and techniques for drafting an effective book.
How to make your how-to book a user-friendly read.
Adding Value To Your How-To Book (pg. 81-100)
Why credibility counts and how to earn it from your readers.
The absolute "must-do" approach for writing effective how-to books.
Formatting techniques that will make your book more readable.
When and how to use photos, graphics and other images in your book.
Discover the power of my proprietary Universal Process Flow Diagram.
How to use the UPFD to describe and simplify ANY process.
How to create tools and templates that your readers will thank you for.
How and when to design worksheets that will simplify life for your readers.
How to design content-based checklists as powerful tools for your readers.
How and when to use real-life templates to demonstrate the proper use of your tools.
When and how to use "insider tips" to enhance your how-to book.
Why it's important to research and provide online resource links.
How to research and develop a quality short-list of resource links.
When and how to use summaries in your how-to book.
Adding EXTRA Value To Your How-To Book (pg. 101-114)
Why you should consider using audio and/or video to augment your how-to book.
When and how to use info-audios to supplement your how-to book.
How to create and post audio files online so your readers can access them.
Resources and links for creating and posting audio files online.
When and how to use info-videos to complement the content of your how-to book.
How to create and post videos online so your readers can access them. (sample).
Resource info and software and hardware links for creating video files.
When and how to offer special expert discounts to your readers.
How to get discounts from "special experts" in your niche to offer to your readers.
How to provide special downloads of tools and templates.
How to set up automated mailing lists for a course, newsletter of info-series.
Recommended resources and services for list management and autoresponders.
When and how to use a Blog to supplement your how-to book.
Recommended Blogging resources and sample niche-based blogs.
The Finishing Touches (pg. 115-120)
Why you need to have Resource and Reference Lists in your how-to book.
What to include in your List of Resources.
How to research and prioritize a "top links" Resource List.
The essential tool you need to properly prioritize online resources.
What to include in your List of References.
How and where to find additional content for your Reference List.
Why it is absolutely essential to include a Keyword Index.
How to create a Keyword Index in MS-Word.
Getting Your Book Published (pg. 121-150)
Overview of the different publishing options available.
How the traditional publishing model works.
The downsides of the traditional publishing model.
How the self-publishing model works.
How the "vanity press" model works and why to avoid it.
How the Online Publishing Model (OPM) works.
The three (3) channels of the OPM and how each one works.
Benefits and advantages of using the OPM.
Resources and information to get started with the OPM.
The only way to format and publish digital download ebooks.
Resource links for getting your book published.
"With a definite, step-by-step plan -- ah, what a difference it makes! You cannot fail, because each step carries you along to the next, like a track..." --- Scott Reed - Afro-American author of poetry, essays, and satiric novels. |
The diagram below, taken from page 27 of the eBook, summarizes the 5 major Phases or Steps in the "How-To Book Creation Process". Everything you need to know in order to follow this process for creating and writing your own how-to book is covered in detail; in about 100 pages of the eBook.
Order the eBook right here.
As I said, this book really does give it ALL to you -- step-by-step, detail-by-detail.
In fact, the book itself is a generic template that you can easily follow to write your own how-to book. Duplicate this book, in your own subject area, and you will have your own model how-to book.
Bottom Line: Once you have reviewed the information given in this book, there is absolutely no reason why you will not be able to plan, design, develop and write your very own quality "how-to" book in whichever niche(s) you are an expert.
Access to my audio tools Web page where you can learn how to use audio files to extend the functionality of your how-to book or ebook.Access to my video tools Web page where you can see how you too can use video to extend the functionality of your how-to book or ebook. (For a preview click here)Online access to my "how-to" audio and video tutorials that show you how to perform tasks such as: create an automatic table of contents, mark headings, etc.Detailed "How-To Book Implementation Checklist" (with page cross-references), that you can use as a tool for planning and creating your own how-to book.My fully-researched private list of "Top 25 How-To Resources" on the Net for the writing and creation of how-to books and ebooks.Complete list of ALL of the software tools that I use for researching, developing and writing my own how-to books and ebooks.My personal list of online and offline "General Writing References" that I recommend you use for your writing style and punctuation questions.Comprehensive Keyword Index of all terms used in the book, cross-referenced by page number.In summary, How To Write A "How-To" Book (or eBook), contains more than 180 pages of detailed, step-by-step content that tells you everything you need to know to create your own high quality how-to book or ebook.
You can order the eBook right here.
"If a man can write a better book, preach a better sermon, or make a better mousetrap, than his neighbor, though he build his house in the woods, the world will make a beaten path to his door." --- Ralph Waldo Emerson American Poet, Essayist. |
 As everyone knows, the sales of e-books for reading on hand held e-readers have taken off in recent years! And, if you want to cash in on this rush to e-books for e-readers there is only one place to start -- amazon.com's Kindle DTP platform. It's a well known fact that the vast majority of e-books are sold via amazon's websites. So, the logical first format in which to publish your e-books for e-readers is amazon's proprietary Kindle kdp format. So, as a Special Bonus with Instant Book Writing Kit, I am including a FREE COPY of my step by step how-to guide, "How To Publish On Kindle and Get Your eBooks Seen By Millions". You get this INVALUABLE e-book FREE with Instant Book Writing Kit. |
 Anyone who has ever tried to write their own book or eBook knows how difficult it can be to come up with a pleasing and professional page design format. So here's what I have included with this ebook to put your formatting worries to rest. I have purchased the worldwide distribution rights for Neil Tarvin's Professional E-Book Templates guide! Neil is a well-known and respected book/ebook graphics expert who has designed and formatted books/ebooks for hundreds of self-published authors. (ebookgraphics.com) So, included with How To Write A How-To Book (or eBook) you will ALSO receive Neil Tarvin's Professional E-Book Templates package which INCLUDES 15 custom-designed MS-Word page format design templates PLUS a Template Customization Guide with step-by-step instructions on how to easily customize the base templates to make your own. You get this $29 package FREE with How To Write A How-To Book (or eBook). |
As an owner of How To Write A How-To Book (or eBook) you will be entitled to a free telephone consultation with me... That's right. I will give you my special toll-free number which will entitle you to spend up to 30 minutes grilling me on the phone with any questions you have about any aspect of developing or writing own how-to book or ebook. (I normally charge a minimum of $100 per hour for business consulting, so this is at least a $50 value). |
To really simplify your how-to book creation process I am including a "how-to templates" MS-Word file as a Special Bonus... This MS-Word document can be downloaded straight into your word processor and you can work with it as you please. It contains already- created how-to templates that you can quickly and easily adapt and customize for inclusion in your own how-to book/ebook. This MS-Word Bonus file includes: Universal Process Flow Diagram (UPFD) and the How-to Book Implementation Checklist from the main eBook; plus a number of other worksheets, checklists, and action plan templates. |
Will Make You A How-To Author...
Your small one-time investment in How To Write A "How-To" Book (or eBook) will be the breakthrough you've been waiting for. Using the step-by-step methods and techniques detailed in the book you'll be well on your way to becoming a true "how-to author".
Think about your investment in business terms...
This information is worth a lot of money. It is the net accumulation of almost five years of intensive personal research and trial-and-error experimentation that actually cost me thousands of hours and tens of thousands of dollars.
It would cost you anywhere from $600 to $1,500 to attend a typical two or three-day seminar to teach you the information contained in this Kit (If such a seminar was even available).
You will recover the full cost of How To Write A "How-To" Book (or eBook) with your first two or three book/ebook sales.
Yes that's right; those are the kinds of prices the gurus charge and get every day for money-making info products like this book.
However, since I am a self-employed author I want to charge a price that is reasonable and accessible to the average person like you who wants to author their very first how-to book/ebook.
I want to do my part in helping you become the author of your own "how-to" book or ebook.
So, that's why I am charging a Very Special Price of $99 $79 $59
$47.
(This price may be subject to increase at any time.)
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