What are
Long Tail Keywords?
Long tail keywords
are simply
multi-phrase search
queries
which visitors use
on search engines to
arrive at your
website. These long
tail keywords are
much more targeted
than the general or
main keyword topic
and they literally
embody a visitor's
need for specific
information.
Here is an example.
"Credit Cards"
is the general
keyword topic and
long tail keywords
within this niche
includes terms such
as the following:
credit cards for
people with bad
credit
list of low
interest credit
cards
benefits of
small business
credit cards
good canadian
credit cards for
students
These long tail
keywords are actual
search queries,
therefore optimizing
your site and
creating content or
PPC ads to match
these search queries
will allow you to
attract visitors who
search for
information via
these and similar
search terms.
When applied to
websites and
search engine
marketing,
it simply means that
most websites are
likely to receive
most of their search
engine visitors
through a variety of
low-volume search
queries instead of a
handful of major
single or two word keywords.
Therefore focusing
on developing the
keywords which
receive lower
volumes of search
traffic will lead to
an increase in the
overall amount of
visitors from search
engines to your
website...Sweet!
Why
Long Tail Keywords?
Here are four
main reasons why
you should consider
optimizing your
website or
pay-per-click
campaigns for long
tail keywords:
Long
tail keywords
lead to higher
conversions.
Visitors
arriving through
multi-phrase
search queries
might be more
likely to make
purchases or
convert on
affiliate
programs or
recommendations.
By targeting
these long tail
phrases, you are
effectively
targeting a
market of
potential
buyers.
Long
tail keywords
are easier to
rank and less
expensive to bid
on. It
is much easier
to make your
website rank
well on search
engines for long
tail keywords
because of the
generally weaker
competition.
More
visitors to your
website.
Targeting long
tail keywords
will gradually
lead to more
search engine
traffic because
you'll have a
lot of pages
indexed and
ranking for
specific phrases
related to your
website/business.
You can also
expand your
pay-per-click
campaigns
significantly.
This means
increased
visibility and
therefore a much
larger amount of
search engine
traffic.
Higher
monetization
potential.
Search engine
visitors are
very valuable
because they are
targeted
individuals who
are seeking
specific
information and
hence are more
likely to click
on contextual
ads or subscribe
to your site
newsletter or
blog feed. This
grows your
audience and
allows you
greater
monetization
potential in the
long run through
product sales or
the use of
third-party ad
networks.
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